Benoit Design, Inc.

From our founding in 1977, Benoit Design has grown in experience, capabilities and reputation to become a brand marketing communications and design resource of substantial scope – with the substantial projects and clients to support that claim.
   While our firm is small (by design) we don’t think small, nor are we that limited in the size and complexity of projects we can handle. Click on Portfolio, Clients and Capabilities to see just what we do, who we do it for and how we do it.
   Meanwhile meet the principals and staffers of Benoit Design. Note their tenure and their comments on what they believe makes us special – those qualities that make Benoit Design not only rewarding to work with but fun.
   Click here to see awards we’ve received and where our work has been exhibited.

The Group. The “Us” in About Us:

“We spend a great deal of time trying to learn what a client’s needs are. We design to the individual client. We don’t have a single style or look. We have proven processes in place that have been tested over time, that we know work. We have so many checkpoints within our group, by the time it gets to the client, the project has been well thought out, checked for accuracy, proofed. We’re not just coming up with a great idea but showing how it will be executed in its entirety.”

Dennis Benoit – Principal, Creative Director and Senior Account Manager,
is a graduate of the University of Southwestern Louisiana with a BFA in Advertising Design. He taught advertising and design to juniors and seniors at TCU from 1977-79. He is a current member of the Dallas Society of Visual Communications (DSVC), and is a past board member, 1994-1995. He has been a member of the AIGA. He was a judge for the National Restaurant Association Menu design show in 1994 and 1995 and was a speaker at the American Association of Museum’s conference in the summer of 1994 on the process of creating a new identity system. He is a trained adult leader for the Boy Scouts of America and is an Eagle Scout. Overall Dennis has over 37 years of experience in the field of marketing design and advertising. He has won many regional and national design awards.

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“My experience with the procedures and deadlines of a medical lab was great training for marketing communications and design projects, which are also driven by details, deadlines and results. But when I joined the company after raising three boys to school age, I had to work my way up. While I was learning the basics of paper, print production, and the processes unique to this business, I was lugging our portfolio around, so I’d get a taste of new business development and, you know, bring in some clients! Today I’m involved in general administration as well as client service.”

Alma Benoit – Principal and Senior Account Manager,
has been associated with Benoit Design since its inception in 1977. She has over 23 years experience in account management, and six years experience in the medical technology field. Alma is a graduate of the University of Southwestern Louisiana. She has held membership in the National Investor Relations Institute (NIRI). She is a past board member of the Dallas International Association of Business Communicators (IABC) and co-chaired its 1992 Spring Conference. She is also a board certified ASCP (American Society for Clinical Pathology) Medical Technologist.

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“We’re a small firm but with high profile clients and creatively challenging projects. Being small, each of us has to wear many hats: client contact, art director and designer, production, post-production. We’re also set up to share ideas and workload. It’s an unselfish environment. At the end of each day, for instance, we ask each other if there’s anything we can do to help. Or say we’re brainstorming and one idea just jumps out. We’ll all go, ‘that’s it!’”

Jay Guiles – Senior Designer,
joined Benoit Design in June 1997. He has over 27 years experience in art direction and graphic design. Prior to Benoit Design, Jay owned and operated d.b.a. Guiles Design Inc. for approximately seven years before moving to the Dallas area. He also worked as senior designer for Oak Tree Communications based in Carmel, CA. He spent two years in its Oklahoma City in-house studio. He spent eight years with design firm Rick McIntosh Design, Inc. in Oklahoma City. Jay holds an associate degree from Oklahoma State Tech. He has won awards in the MerComm International Annual Report Competition, the DSVC design show, the Dallas IABC Quill Awards design competition, the Dalton Pen Awards, and the American Graphic Design Awards by Graphic Design USA.

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“Everyone’s pretty much in the loop at all times. When a client calls with a question, if it’s my project I usually have the answer. If it’s someone else’s and they aren’t available, Dennis or Alma will be on top of the job and can respond promptly. For the most part if you win the project you’re on the photo shoot, the press check – all of it start to finish. But if you’re not available at the moment, someone else jumps in. The project and the client are always being taken care of.”

Chuck Hodges – Senior Designer,

joined Benoit Design in September of 1999. Prior to that he was a senior designer at Hallmark, Levy, Smith, Marketing and Creative. Chuck has over 14 years experience in art direction and graphic design. While still a student, he served a design internship at Woodrow Advertising. He served on both the DSVC Art Auction and Dallas Show committees for the year 2000. Chuck holds a BFA in Graphic Design from the University of North Texas and an associate degree in Business from Eastfield Community College. Chuck has won awards in the MerComm International Annual Report Competition, Black Book AR100, the DSVC design show, the Dallas IABC Quill Awards design competition, the American Graphic Design Awards by Graphic Design USA, and the National Association of Investors Corporation competitions.

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“We have the capability to translate anything we’ve done in print to the web. Or we can design or redesign a website from scratch. As far as creating websites with complex dynamic content that may involve advanced programming techniques, of course we bring in outside web development experts, just as we bring in other outside talent like photography, illustration, copywriting and print production specialists.”

Nicholas Benoit – IT and Account Manager,
the oldest of Dennis and Alma’s sons, Nick has worked part-time and seasonally for Benoit Design since 1995. He joined the firm in 2004 as a full-time staffer with a variety of responsibilities. He assists Dennis and Alma with new business development and client management, as well as with research and production on projects. Nick graduated cum laude with a BA in Arts and Performance from the University of Texas at Dallas. As an Apple Certified Help Desk Specialist and a former Apple Certified Desktop Technician, Nick also serves as Benoit Design’s resident IT manager, Mac guru and website designer/programmer. He is a member of the Dallas Society of Visual Communications and the National Investor Relations Institute.

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After years of renting space, we decided to design and build a place of our own. The location we chose is in the heart of Old Plano, surrounded by single-family residences, many of them restored period houses. We elected to make our place of business architecturally compatible with the neighborhood, but thoroughly contemporary in its airy interiors, lighting, furnishings and color scheme. We also planned it to the needs of a brand marketing and communications firm, including spacious meeting areas, big kitchen and outdoor patio, and plenty of parking for our visitors.

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